The corporate identity represents essential qualities of the company: professional, progressive, dynamic and trustworthy. It symbolizes the Group's confident move toward a challenging future.

The bright and bold waving flag signifies the Group's leadership, courage and commitment. The combination of red and orange portrays energy, friendliness and vitality; while the blue typeface, with its contemporary style, demonstrates the solid foundation of the Group. The logo as a whole depicts the Group being rich in resources and possessing financial strength, ready to become a leading conglomerate in Hong Kong, Macau and Mainland China.